The new study, completed by the University of Texas, surveyed 375 men and women. The researchers asked the participants to consider choosing a date, but the face or figure of the other person was covered. Many tests have found that men are more likely to choose women with better shape curves as their date targets. However, when choosing long-term relationship partners, women's faces are more important.
Researchers said that women's figure and face are important clues or indicators of "reproductive value and fertility". But new research reveals that when looking for a short-term partner, men tend to pay more attention to women's figure.
Many early studies on physical attractiveness emphasized that factors such as body symmetry, skin texture and waist to hip ratio are important factors to attract the opposite sex. However, few studies have involved the relationship between facial or physical characteristics and fertility.
The new study also found that women pay more attention to men's looks in terms of mate selection, whether they are looking for short-term relationships (meeting in bars, dance halls, nightclubs, etc.) or long-term partners.
Researchers said that women's faces expressed relatively rich information about their "reproductive value", while women's figure could better reflect the current "fertility" and other important information. The study found that both reproductive value and fertility could not reach a high peak at the same time. In the general population, the reproductive value and fertility reach the highest value at the age of 17 and 24, respectively.